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Unorthodox Strategy: Testimonial Photos on Your Google Places Page
Do you have hard-earned testimonials that you feel don’t get enough exposure? Do they just sit contently on your site, largely unseen by potential customers? Try adding your testimonials as photos to...
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Best Local Search Tools – 2012
It’s possible to get a business visible in Google Places and other local search engines without using any tools…but why would you want to? Sure, you can drive a nail with a brick (or that poundcake...
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Local SEO “Substitutions”
I’ve always liked the part of cookbooks with the “substitutions” chart. It’s a life-saver for those of us who buy all the right ingredients at the market but gobble up half of them before we can cook...
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The Complete Guide to Google+ Local Reviews – and Especially How to Get Them
Google+ reviews can be tough to get, and tough for customers to leave for you. Google sure doesn’t make the process as easy as it could be. But if you really want to attract more customers through...
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Should You Copy and Paste Your Online Reviews onto Your Site?
You worked your tail off to get those reviews – on Google or Yelp or Facebook or another site – and want visitors to your site to see them. But you might have refrained from putting them on your...
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The Ridiculous Hidden Power of Local Reviews: Umpteen Ways to Use Them to Get...
Even the obvious benefits of great customer reviews are almost too many to count. To wit: They take a little pressure off your site to “convert,” because visitors arrive largely pre-sold. They can...
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